Across 14 (yes, FOURTEEN) series of Dragons’ Den, the Dragons have seen hundreds of pitches, ranging from the surprisingly brilliant (Reggae Reggae Sauce) to the downright silly (Tingatang Jewellery).
While some products have gone on to become huge successes after appearing on the show (whether they got an investment from the Dragons or not), we feel that there are other underrated and somewhat forgotten inventions that deserve another airing. And not just because we want some freebies sent our way, honest.
Here are just a handful of the best products shown to the Dragons, along with what happened next.
1. The Magic Whiteboard (Series 6, episode 5)
Deal: £100,000 for 40%
Investors: Theo Paphitis and Deborah Meaden
The company is still active, and you can purchase all kinds of versions of the product via its official website. It has also reached over 20 countries and is in over 500 stores worldwide.
2. Umbrolly (series 1, episode 1)
Deal: £150,000 for 40%
Investors: Duncan Bannatyne and Peter Jones
Sadly, Charles Ejogo’s deal with the Dragons collapsed after the show, but he took Peter Jones’s advice to set up a new company without his original business partners. After working with other investors and partners, a smaller vending machine was launched in late 2007, and it gradually grew across Europe and the US over the next few years.
By 2010, the UK arm of the business folded, but Charles’s business still provides consultative services, and overseas sales of its products to new and existing customers, so he’s doing pretty well for himself. But we’re still wet.
3. Eggxactly (series 3, episode 1)
Deal: £75,000 for 40%
Investors: Richard Farleigh and Peter Jones
James Seddon came up with a great little product that removed water altogether and managed to perfectly boil an egg with minimal mess. However, despite securing a decent deal from the Dragons, the Eggxactly STILL hasn’t reached the shops after 11 years.
It does has an attractive website where you can sign up for updates, but this looks like the kitchen equivalent of Superman Lives or the Sandman movie, languishing in development hell for all time.
4. Autosafe (series 3, episode 7)
Deal: £100,000 for 50%
Investors: Peter Jones and Duncan Bannatyne
This simple device allows kids’ seatbelts to be easily adjusted by height, so that the seatbelt doesn’t irritate the child, and it also stops them from placing the belt under their arm (we all did that).
After selling well in various retail outlets for a number of years, the business dissolved in 2011. Sadly, inventor Peter Sesay later died from cancer.
5. Rapstrap (series 6, episode 4)
Investors: Duncan Bannatyne and James Caan
Shortly after the deal, one of the world’s leading plastics distributors, Hitachi-Maxell, secured a £36m contract for the Rapstrap, making it one of the biggest success stories from the show.
You can now buy these clever little straps all over the place, including the official website.
6. Magic Pizza (series 6, episode 6)
Investors: Theo Paphitis and Peter Jones
This ‘magic’ device (a bit of aluminium) looked silly at first, but it turns out that it totally eliminates the dreaded ‘soggy middle’ when cooking a pizza in the oven.
Despite Raymond Smith’s pitch being described as “one of the worst ever”, Theo Paphitis and Peter Jones took a punt. And judging from Amazon reviews, customers loved it while it was on sale.
Sadly, it seems that the Magic Pizza cannot currently be purchased online, as both its website and Amazon are currently out of stock. We’ll have to make do with soggy pizzas for the time being.
7. BarMaid (series 9, episode 7)
Investors: Deborah Meaden and Theo Paphitis
This neat little invention allows bartenders to pour a perfect pint without having to actually hold the glass, allowing them to sort out other customers and saving a lot of time in the process.
While we kinda like the experience of a human being pouring a proper pint and not an emotionless robot, this would at least solve long waiting times at the bar.
Despite securing a deal with two of the Dragons, we’ve still not seen a single one at any bar or pub, but their website is still taking enquiries so there’s a chance it will begin popping up one day.
8. Bobo Buddies (series 11, episode 12)
Deal: £50,000 for 40%
Investors: Peter Jones and Deborah Meaden
Bobo Buddies are still going strong, with various animals on offer from lions to monkeys to giraffes. We wish they made adult versions.